Quote for Practice Development

The Craft of Psychotherapy

 “In this era of medical necessity and evidence-based therapies, it’s easy to lose sight of the basic truth that psychotherapy is a special form of conversation: we heal not through prescriptions and procedure, but through talking and listening.”

William Doherty

Inspirational Quotes

“The reason why worry kills more people than work is because more people worry than work.”

Robert Frost

Don’t Stop Thinking About Tomorrow!

One of the most common mistakes that novice private practitioners make is to under budget for advertising.  Perhaps because we in the behavioral health field so often feel reluctant to promote ourselves, we then also tend to under-rate the importance of promoting our business.

If there is one clearly sound advertising tip I can give you, it would be this:

Set a fixed annual advertising budget and stick to it!

This is particularly true when revenues fall, and the general marketing atmosphere is depressed.  As others drop out of their ambitious advertising plans, it’s vital to stay focused on maintaining a presence in the ad world.  “Being there” when others disappear gives you credibility and let’s potential clients see that you are established in the field, and sufficiently successful that your advertising remains visible.  After all, no one wants a therapist who looks like they’re living month-to-month!

Remember, your public advertising face my be the first bit of information a potential client has about you. Make it accurate, attractive, professional, and reliably available.

Make it part of your practice to grow  your practice.

Welcome to TherapyBiz Blog

Hello, and welcome to the opening of TherapyBizBlog.  This blog is dedicated to helping all professional behavioral health providers who want to grow their practice.  Whether you are not yet licensed but contemplating how you will begin a practice, just starting your own practice, or are an experienced private therapist seeking to expand or re-purpose your practice, the TherapyBizBlog is intended to provide you with ideas  and issues pertinent to three basic aspects of a private psychotherapy practice: 

  • Therapeutics – clinical concerns, questions and suggestions.
  • Practice Management – office management, personnel issues, interns, forms and general practice issues.
  • Marketing – advertising, networking, publishing and public speaking.

No matter your stage of practice development, you are invited to submit short articles that address any of the above topics, or a topic that you believe will be helpful to other practitioners.  

Submitting and article for inclusion in the TherapyBizBlog will benefit you in several ways:

  • You posting will include your therapy practice contact information, allowing readers to make referrals.
  • You may submit a short piece as often or as infrequently as you like, eliminating the pressure of opening your own personal private practice blog.
  • A “hyperlink” to your website will be included in each of your postings, allowing readers to make 1-click to go directly to your website.
  • Placing a link to your website on another blog or website means that search engines (Google, Yahoo, Bing, etc.) will rank your site higher, and make it easier to find.  It is an important part of Search Engine Optimization.

Send your blog submissions to:  John Nickens PhD, at e/mail address jnphd@earthlink.net

Submissions will be reviewed for content compatibility and readability, and you will be notified of the decision regarding publication.

Thank you for your interest.  I hope you will subscribe to the TherapyBizBlog and join us in learning to grow our business skills to achieve our ideal private practice.

John Nickens, PhD   Website: www.johnnickensphd.com